Michael Thomas Whitaker

Digital Marketing & Revenue Operations

Multidisciplinary marketing professional originally from the Silicon Valley, now based in Boise Idaho. Specializing in revenue operations, demand & lead generation, user-experience focused design, conversion optimization, & front-end development.


Experience:

1. Revenue Operations (Marketing & Sales Ops)
Build Marketing/Sales Stack & Processes
Marketing Funnel Analysis & Optimization
Attribution Models to Optimize Campaign ROI
Optimized Lead Scoring Models
2. Marketing Automation Platforms
Adobe Marketo
Salesforce Pardot
Hubspot
3. Sales Platforms
   Salesforce CRM Platform
   Salesloft BDR Platform
   LeanData Platform
4. Demand & Lead Generation
Persona-Focused Content
Persona-Segmented Campaign Strategies
Email Strategy, Template Design & Development
Landing Page Strategy, Template Design & Development
Content Syndication Strategies & Execution
PPC Strategies & Execution
A/B & Multivariate Testing
SMO (Social Media Optimization)
SEO (Search Engine Optimization)
5. Front-End Design & Development
UI/UX Focused Design
HTML, CSS, Javascript/Angular
Responsive Design & Mobile-First Development
Web Performance Optimization
Cross-Browser & Device Compatibility
Testing & Debugging
6. Analytic Platforms
Adobe Analytics / Omniture SiteCatalyst
Google Analytics
Google Webmaster